Role of Simulations in Student Learning: A Case Study Using Marketing Simulation

Raghava R Gundala, Mandeep Singh

Abstract


Simulations, like other pedagogical tools, should be evaluated for their effectiveness in achieving course objectives and student learning.  This research examines the efficiency of using a particular simulation in achieving course objectives and student learning compared with a general textbook and other learning pedagogical tools from the students’ perspective.


Keywords


marketing; pedagogy; scholarship of teaching and learning; simulation; student learning

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